With less and less jobs, more and more people are joining the race to start their own businesses. The latest survey shows that since Corona hit our country, we have registered the highest number of company registrations and business name applications. Even the employed people are starting side hustles to complement their salaries. This article is for you.

How can one start and grow a business successfully? Before we answer that question, we must ask ourselves this question, which is the most important department in a business set up? Is it accounting? Finance? Human resource? Insurance? Banking?Marketing? Or sales?

The most important department is sales department. All the other departments depend on sales department. It is the department that produces revenue and income to the business. It is the one that ensures cash inflows exceeds cash outflows.

Big organisations have hired sales people. On the other hand, for solopreneurs (the only owner of a business) they are the ones who do sales.

In this article I will explain how you will grow your business.

The sales cycle comprises of four steps:

1. Suspecting.
In sales language, a suspect is anyone who you think needs your goods or services. Might be your relative, friend or neighbour.

2. Prospect.
A prospect is a converted suspect. It is anyone who you think needs your goods or services and you’ve gotten in touch with them to ask if they might need it. The prospect might be;
~Buyer initiated – the buyer looks for the seller.
~Seller initiated – the seller looks for the buyer.
~Referral oriented – the buyer gets in touch with the seller after being told about the seller by a former buyer.
Always ensure one job gives you atleast three more jobs, don’t be scared to ask for referrals.

To learn prospecting, one must master the art of cold-calling. Cold calling is calling a stranger with the intention of asking them to buy your product. For cold calls, you need greeting, benefit and request.

3. Sales presentation.
This comes after you have cold called and requested for an appointment with the prospect. Sales presentation comes during the appointment. This is the time when the seller explains the values and benefits of the product. During the appointment, the seller must be careful about the smile, dressing and handshake. The seller should give the prospect insights and not just information.

During the sales presentation, the prospect will give out objections including:
~No money.
~No need.
~No time.
~No urgency.
~No trust.

Remember, people work with people they know, like and trust. So build rapport, build relationship, build trust.

A BILLIONAIRE THINKING!!

If your boss paid you 25,000 every month and you saved all that money without touching a coin, you would need to work for 3 years 3 months to get 1 million.

But if you convinced a strong Political party to give you a printing job for only 10,000 t-shirts and you made 100 bob from each that would be 5000×200=1,000,000. In only 1 day.

It becomes crazy if you want to become a Billionaire. Say your boss pays you 500,000 per month and you saved all that money without
touching a single coin, in a year you would only have 6 million and you would need to work for 168 years to get 1 billion (How old are you??).
However, there are 43 million people in Kenya if you supplied salt or sugar to 24 million of them once per month making 5 Bob per packet, it would only take you 1 year to be a billionaire. Check out this.

The way to be rich is to stop Dealing with Bosses and start dealing with customers. On my side I see 8,000,000 Kenyan with smart phones. If I train only 0.005% and I teach them how to work smart on smart phone. That is an extra 200,000 per month.

So that it how you make it. Be a boss today via online business. Ask me How?

There was a business executive who was deep in debt and could see no way out.

Creditors were closing in on him. Suppliers were demanding payment. He sat on the park bench, head in hands, wondering if anything could save his company from bankruptcy.

Suddenly an old man appeared before him. “I can see that something is troubling you,” he said.

After listening to the executive’s woes, the old man said, “I believe I can help you.”

He asked the man his name, wrote out a check, and pushed it into his hand saying, “Take this money. Meet me here exactly one year from today, and you can pay me back at that time.”

Then he turned and disappeared as quickly as he had come.

The business executive saw in his hand a check for $500,000, signed by John D. Rockefeller, then one of the richest men in the world!

“I can erase my money worries in an instant!” he realized. But instead, the executive decided to put the uncashed check in his safe. Just knowing it was there might give him the strength to work out a way to save his business, he thought.

With renewed optimism, he negotiated better deals and extended terms of payment. He closed several big sales. Within a few months, he was out of debt and making money once again.

Exactly one year later, he returned to the park with the uncashed check. At the agreed-upon time, the old man appeared. But just as the executive was about to hand back the check and share his success story, a nurse came running up and grabbed the old man.

“I’m so glad I caught him!” she cried. “I hope he hasn’t been bothering you. He’s always escaping from the rest home and telling people he’s John D. Rockefeller.”

And she led the old man away by the arm.

The astonished executive just stood there, stunned. All year long he’d been wheeling and dealing, buying and selling, convinced he had half a million dollars behind him.

Suddenly, he realized that it wasn’t the money, real or imagined, that had turned his life around. It was his newfound self-confidence that gave him the power to achieve anything he went after